Publicis LifeBrands
Publicis Life Brands is part of the French multinational advertising and public relations giant, Publicis Groupe. The organisation was formerly Publicis LifeBrands Resolute and provided medical education, public relations, marketing, branding and communications to the healthcare industry.
Under an internal re-brand, Publicis Life Brands Resolute split into two separate sister-companies, Publicis LifeBrands and Publicis Resolute. We were commissioned to build two brand new websites for each company. Publicis Life Brands now focuses entirely on marketing, branding and communications.
With such a large number of creative people within their company, it’s no surprise Publicis LifeBrands wanted to build their design in-house. We worked together to provide support and consultancy throughout the design process, ensuring their creative ideas translated well into a modern responsive and accessible user-friendly website.
Behind the scenes, the website is powered by WordPress using a custom theme built from their design. The site features many different custom and repeating fields specific to their templates, allowing for easy content changes whilst retaining the carefully designed layouts and patterns. The site showcases the company’s skills, awards, team members and previous work, with a video-oriented portfolio.
