Multilingual Wordpress NMT and WPML websites

Multi-language WordPress websites

Don’t get lost in translation

The internet is a global marketplace. Only a quarter of web users speak English¹ and a third of people never buy at English-language sites². Translating your website will let you reach international customers, strengthen your global SEO, and build trust in your brand worldwide. And there may be more urgency to go multilingual than you think. Many governments require a native language website by law. But website translation isn’t only about reaching users abroad. Presenting your website in multiple languages also enables you to include people closer to home, making valuable services accessible to the widest possible group.

There are two popular approaches to translation for WordPress websites. At Castlegate IT we are experts in both.

¹www.internetworldstats.com
²www.optimational.com

Multi-language WordPress websites

Fast and reliable multi-language solutions

Neural Machine Translation (NMT) is an approach which draws on an artificial neural network to translate words in context of the sentences they feature in, rather than in isolation. This powerful technology, favoured by Google since 2016, underpins natural-sounding translations which preserve the tone of voice, pace and flow of the original. As well as being extremely reliable, NMT is also fast and affordable. Roll out over 100 languages upon installation and start speaking to your customers in their own language on the very same day.

Quality and control over every detail

The other approach utilises the WordPress Multilingual Plug-in to create duplicates of every page on your website in as many target languages as required. This technology is favoured by businesses with divisions and established customer-bases abroad, because it gives you complete control over the quality and detail of the translations. Each different language page is completely separate and can be edited independently, to show only territory-specific content. Choose your own translators or select from our pre-vetted, recommended pool to engage your global audience where they are.

Go global with Castlegate IT

At Castlegate IT we always start with what your business needs. Because we have the ability to implement and support different solutions, we will make sure that the multi-language suite you choose is the right one for you – both today and as your requirements evolve in the future.

Email us at info@castlegateit.co.uk or give us a call on 01904 654 036 to start your multilingual journey.

WordPress security compliance

Around the world 30,000 websites are hacked every day. The average data breach costs £3.15 million. For global brands and corporate institutions this is too big a risk to take. We work with household names to secure their WordPress websites and applications to the very highest level.

WordPress security compliance

WooCommerce websites

Want to sell online through your WordPress website? Look no further than WooCommerce. Join the 6 million users who are selling their products and services with the world’s most popular e-commerce plugin.

WooCommerce websites

WordPress website development

We build custom-designed websites using WordPress, an industry-leading, open-source content management system. WordPress provides easy control over the content on your site, and a well-supported platform that is secure, versatile and future-proof.

WordPress website development

Bespoke web applications

If you have a business process that could be better done, or only done, on the web, our developers can create a bespoke web application just for you. No project is too big or too unusual!

Bespoke web applications

Website design

Web design is about more than making your site look nice. Our designers have experience and training in user experience design and coding to make sure that your design flies in real life as well as it does in the presentation.

Website design

Branding, design and print

First impressions matter. The way you present yourself to prospective customers makes the difference between showcasing your professionalism and casting doubt over your credibility. We understand how important strong branding is to create an identity for your business.

Branding, design and print

Google Ads management

Ranking highly on Google is crucial if visitors are to find your website. It can be challenging for a new site to find its way to page one of a Google search, especially in a competitive market. Google Ads gives you a shortcut to the top. Instant results from day one.

Google Ads management

Search engine optimisation

Your website will only be successful if people can find it. Search engine optimisation is the technique we use to improve your ranking in Google and other search engines – helping your website to reach its target audience.

Search engine optimisation

Accessible website design and development

Web accessibility is the inclusive practice of designing websites with no barriers to users. With accessible web design you can reach more customers and protect your business from legal action. Done properly, web accessibility benefits everyone.

Accessible website design and development

Consent management platform for automated GDPR compliance

Big data gives you more information about your potential customers than ever before. But with access to their data comes a responsibility to their privacy. We can help you integrate data privacy technology into your website, build trust with users, and stay on the right side of the law.

Consent management platform for automated GDPR compliance

Website copywriting

Website copywriting must create content that works for search engines and humans To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.

Website copywriting

Photography for websites

Professional imagery for your website, demonstrating who you are, what you do, and why you are top of your game.

Photography for websites

Email campaigns

When you want to keep your customers, clients or members up-to-date, informed and in touch with your organisation, email newsletters are a fast, effective and versatile communications tool.

Email campaigns