Graphic designer York, design agency in York

Accessible Branding and Design

Having achieved certification from the Creative Boost Academy Accessible Branding and Design course, we know how important accessibility is. It is one of the key areas we focus on when creating our work, including the design of our identities.

The choice of typography and colours play a huge role in defining your business and setting it apart. An accessible design ensures the desired information is communicated to the largest possible audience in the most user-friendly way.

Accessibility should be considered from the outset of any design project. It is important because an accessible design leads to a better user experience, higher conversation rates, and an increased return on investment for the client.

Bring your branding to life

We can carry out all aspects of branding and design work for your company; including logos, business cards and brochures. We build websites around your company’s branding to create a cohesive visual identity.

The Pyrenees Cycling Tour Company

Influenced by the winding roads of the Pyrenees, a cursive script is used to evoke the feeling of freedom and an independent spirit. The design balances a modern feel with an authentic rustic style to create a brand mark with authority that can be trusted.

Learn more about The Pyrenees Cycling Tour Company

Potton Construction

We were asked to develop a new logo and website for local construction and planning company Potton Construction. We came up with a distinctive and memorable lettermark, using the P from Potton to create the impression of a 3D structure. The new logo plays an essential role in consolidating Potton’s brand identity, and it now takes pride of place on company vehicles, clothing, and, of course, their website.

Learn more about Potton Construction

Natural Voice Network

Natural Voice Network, a collective who believe in the importance of song to community, wanted to modernise their logo to attract new members. The existing logo, with its dynamic arcs and warm colours, was central Natural Voice Network’s brand. Preserving the essence of the original, we smoothed the lines and interlinked the arcs to convey the NVN’s network of communities. We chose a typeface which complemented the logo’s curves, communicating the friendly, inviting community that NVN offers.

Learn more about Natural Voice Network

CVS

Simplicity and conciseness were the goal when designing a new logo for CVS. The company provides vehicle leasing services to people who might struggle to get approved by other companies. To emphasize the idea of approval, we combined a tick symbol with the company’s initials. The result is a straightforward, scalable logo that underscores the brand’s identity.

Learn more about CVS

Open Doors Education & Training

Open Doors Education & Training provides tablets, wifi dongles and one-to-one tuition to young people from ethnic minority backgrounds. Alongside a new website, we designed a memorable logo based on the image of a key and a “power” symbol: the key symbolises the opening of doors and the unlocking of new opportunities, while the power symbol represents the important role that technology plays in ODET’s work.

Find out more about ODET

Scammell Kitchens

Scammell Kitchens approached Castlegate in need of a brand refresh to better reflect the quality of the luxury kitchens they produce. The team at Scammell also needed a new high-quality website which would allow them to showcase the best of their work.

Early in the design process we agreed to modify the wording from ‘Scammell Interiors’ to ‘Scammell Kitchens’ to better reflect the core offering. We chose a sophisticated typeface and colour palette which were used to inform the website design. Bespoke photography of the team and their work was commissioned, and we used this to build a strongly image-lead website which immediately shows off Scammell’s excellent work to site visitors.

Learn more about Scammell Kitchens

Chromatics Glass

We recently worked on a complete rebrand for safety glass manufacturer Chromatics Glass. We went through a ‘brand discovery’ process with Chromatics to determine their target market and key demographics to inform the design of their branding. We designed a memorable logo which is simple enough to be used in smaller sizes on branded products, but striking enough to be used for larger applications such as stand graphics.

We also built a bespoke website for Chromatics, adapting the curved elements of the logo and using these to inform the website design. In addition to the logo and website, we produced new business cards and printed brochures for the company, designed around a striking powder-paint explosion image.

Learn more about Chromatics Glass