Tiddlywinks
Tiddlywinks is an independent group of nurseries whose aim is to provide high-quality child-centred care and education in a stimulating and safe environment.
The challenge
When Tiddlywinks came to Castlegate IT, they had recently updated their branding and needed a website that would express the company’s personality and ethos authentically. The website needed to have a flexible content management system to support Tiddlywinks’ ambitions for further expansion.
The solution
The website we built for Tiddlywinks celebrates the brand’s personality through a joyful visual style and welcoming bespoke photography, giving parents a flavour of what life at the nurseries looks like.
Clear and intuitive navigation lets parents find information quickly, including all the information that childcare providers are required to display by law, balanced with personal touches. Clean and inviting calls to action make it easy for parents to get in touch to discuss next steps with the Tiddlywinks team.
The results
- The new website gives a strong sense of who Tiddlywinks are, and builds trust with parents
- It is now quicker and easier for parents to book a visit and enrol their child
- The user-friendly content management system will support Tiddlywinks’ long term growth
- Thanks to the new site, an ambitious independent business can now hold their own against the big players in their sector
